Deji’s Story…!

Deji’s Story…!

He could hear the sound of his Inverter as it kept beeping while trying to put down some work. It was a constant reminder for him not to drift into thoughts again. His marriage life was getting the better of him. It really did weigh him down.

Only a little over a year, he was the happiest bachelor staring at Bukola Ojulari, his wife to be as she made her way down the aisle accompanied by her father. Another thought beamed into his mind “Why was her father really excited” Was it because his daughter was getting married? or Was it because he finally had the opportunity to pass on his burden to him?

“Oh.. I should have been more patient and observant before marrying Bukola. Or was Yemisi actually meant to be my wife.” Now 1 year down the line, his home and happiness was falling apart. Even though the blame wasn’t solely hers, he knew he made a rushed decision, coupled with how they couldn’t really seem to speak the same language whenever there was a quarrel. It just made them grow apart.

Sometimes what appears to be isn’t what it seems. Although we may never know the outcome of actions we did not take, the one’s we eventually take should be well thought out, planned and executed with a larger objective than the obvious.

Many times people go into business just for profit motives. And at the slight sight of turbulence, make rash decisions that further worsens the situation. Yes profits should be the grand objectives of every business outfit, but it should not come at the detriment of customer satisfaction.

Businesses should not be rushed into without a proper understanding of who your target audience is, who the players in the market are, and what gaps exists that need to be filled, no matter how profitable the business may seem. In-fact Mr Ike Eze, a serial investor asserts that, “if you cannot see your business 10 years down the line, don’t bother starting.” (although i find this a bit extreme.) –  But yeah i can understand his train of thought.

Particularly important is the ability to know what language your customer speaks, what the need and how you provide services that solve their pains, tickle their interests or fan their desires. In a nutshell, a business that knows its customers problems, fears, interests or desires (PFID), understands how they think and knows how to communicate the existence of such services in languages they understand, might have just struck gold.

Be in business for the Gold, but know the rules of mining.

As Deji sat on that chair lost in his thought, he wished he had at least read Jean-Jacques Rousseau’s handbooks on ‘Rules of Engagement’, ‘Language of love’ and ‘Women’, before committing to ‘that one.’

I hope you get the metaphor.


Image Credit: SGIT2

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