10 things to know about Naked Street Media

10 things to know about Naked Street Media

As part of the series of activities to happen here on the CMM Academy blog are 1 on 1’s with the actual players in the Nigerian Advertising Industry. Yours faithfully, Aziz Sadiku, busied himself seeking out these information straight from the horse’s mouth. My stop happened to be at a Creative design studio, Naked Street Media, led by Moronfola Yusuf, Implementation/ Creative Lead, a Creative Design Agency situated in Ikeja, Lagos. Read more


10 things to know about the Creative Design Career in Nigeria

10 things to know about the Creative Design Career in Nigeria

Hmmmm.. Nigeria.. The name that sends shivers down the spine of any Dele and Giwa who has managed to “escape” the country, but still toggles at his heart for a re-union. It’s a love-hate relationship he experiences. He longs to go back home, but remembers that his land is only for the fittest or the one who can endure through the struggle in the pursuit for happiness. Struggling and smiling, or was it suffering and smiling?

All is not doom and gloom though in Nigeria, even though the recession has seen businesses hit, and companies cutting down on expenses or going bankrupt, one particular industry continues to thrive. Enter, the Nigerian Advertising Industry! Read more


9 ways to find logo design inspiration

9 ways to find logo design inspiration

You’ve just taken a new brief from a new client and now you’re sitting at your desk waiting for inspiration to strike. But do you really expect the perfect logo design to pop up, fully formed, in your mind? Believe me, it could be a long wait.

Instead, it’s up to you to seek out logo design inspiration. If you let a wide variety of ideas collide inside your brain, gradually they should coalesce into the logo you’re looking for. The trick? Knowing where to look for inspiration in the first place. Read more


How to create dynamic lighting in Photoshop

As concept artists, our job is to reach out to our audience and connect with them on a profound emotional level. One of our primary tools to achieve this goal is lighting design. For this workshop I’ll build a scene using light to create visual interest and emotion. My process is to explore the idea through thumbnails, then bring them into Photoshop for colour development and finish. I’ll rework the scene several times using different lighting palettes to create a range of emotional beats. Learning to do this gives each of us the ability to become a visual storyteller, much like a musician who can score an entire movie with its emotional highs and lows rather than striking a single cord. Read more


Rapid prototyping using Photoshop CC

Rapid prototyping using Photoshop CC

You may not realise it, but Adobe’s Photoshop is a great tool for rapid prototyping. With every revision it has added more functionality for web designers wanting to quickly createwebsite mockups to share with a client or build a design ready for a developer. The useful rapid prototyping features in Photoshop CC include the ability to isolate layers, tweak corners with the live rounded rectangle feature, and the ability to copy CSS attributes from individual layers – and the Creative Cloud provides useful collaboration elements, too. Read more


How to get a design job at a top creative consultancy

How to get a design job at a top creative consultancy

Radley Yeldar designer William Yeung explains how to get hired by a world-class creative firm.

Radley Yeldar‘s William Yeung is one of 12 exceptional designers and studio members to have been named a 2015 Computer Arts’ Unsung Hero. Launched to celebrate the design world’s real stars, the Unsung Hero Awards is a brand new scheme that champions the exceptional behind-the-scenes designers and team members at the world’s studios and agencies – and uncovers what you can learn from their success. Read more